Take control of your personal and professional email with BenjaminLund.com!
Your email says a lot about you. Are you repping you, or just your business, or advertising for your service provider, or worse some free service that could discontinue or turn you off at any time?
Don’t let a move, change of provider, change or lost job, or some outside entity control your email, and your contact list.
There are over 100 professionals like you listed on LinkedIn under Benjamin Lund and they are going to want this domain as well.
You might be thinking, “why do I need my domain name?” and that is a good question.
- Create a personalized email Benjamin@BenjaminLund.com much more professional than a “free” service like gmail, yahoo, etc. that might potentially go out of business.
- It is your identity – protect it from:
- an angry ex
- a dissatisfied employee
- a bad employer
- a ruthless/jealous co-worker
- someone with your name and not your values
- Forward to your LinkedIn Profile
- Resume site
- Business site
- Side Hustle for your hobby, MLM, that book you want to write.
Whether you want to acknowledge it or not, you are a brand. When people want to find out about someone, they type in their name to Google to see what comes up. More often than not, the exact match name .com will be the first thing they see. Right now, they are going to see this page and think you were too cheap and short-sighted to buy your own domain. Not a very good first impression. If someone else buys it, who knows what comes up?
Google likes it
While there’s no way to predict how Google organizes its search results, many SEO professionals believe that keyword relevancy in a URL plays a role. Keywords in a domain name can act as a ranking factor.
Google looks at the domain name when calculating a website’s relevance to a particular search. So, when your name is the keyword, and you’ve used your name as the domain name, you’ve got a better chance of people finding you.
You get a matching email address
If there was ever a reason to purchase a personal domain, it’s for a personalized email address. These frequently come standard when you register. By switching to a personalized domain, you get a slick email that can be set up almost instantly.
Why settle for a free webmail option like everyone else when you could have something like Benjamin@BenjaminLund.com, me@BenjaminLund.com, iam@BenjaminLund.com or mail@BenjaminLund.com.
Take back control of your online presence
When was the last time you Googled yourself? What appeared at the top of the results? Your LinkedIn profile? Your Facebook timeline? Perhaps it was the time you featured in a local news article when you played in a death metal band as a teenager? Or was it that NSFW snapshot of your spring break shenanigans in Cancun?
With a personal domain, you have a greater chance of controlling what people see first when they Google your name.
What does that mean, exactly? Imagine an HR manager, a new boss, or a potential customer types your name into a search engine. What are the chances they land on these snippets of your alter ego, misspent youth, or that one problem customer sounding off?
A unique domain with your name on it is going to work in your favor. They’ll see what you want them to see in the search results.
Own your content
When you use free social, blog or website platforms, you are essentially outsourcing your content hosting – and promoting the platform before your brand. You may, admittedly, be sidestepping some technical challenges. But not hosting your own material (on BenjaminLund.com) can lead to some severe consequences.
One of the biggest challenges of hosting content with platforms like Medium, Twitter, and WordPress (hosted) is that you risk losing your content, readers, and even control over your site if you move platforms. The work you’ve put into getting your site indexed for search engines to crawl will also be wasted if you start again. It will take some time to show up in a search result.
When you host your own domain and content, you can switch between web hosts and web designers. Plus, your Google ranking and traffic won’t be affected because you remain on the same website. People can link to your site instead of your Twitter, which further helps with SEO.
As a central location for your social channels
In the early days of the internet, it was en vogue to build your own website bursting with content. Today, third-party sites like Twitter, Facebook, Youtube, etc. host most of our content and general online shenanigans.
You may have a sizeable social presence that you want to continue to use. Having a an individual domain won’t conflict with that. Personal landing pages are commonly used to forward or redirect to other profiles you may have online. Use your personal domain to place the sum of your content spanning the web and bring it into a single, centralized location.
Your special domain could then serve as the hub for your digital life. Share stuff you post on all social networks all in one place, or embed shortcuts to your all your social media networks. Naturally, your data seems secure on Facebook, Twitter et al, but, you can’t be 100% sure. With a personal domain, your information is safe as long as you renew your contract.
A place to host a blog
Registering exclusive domains to host a blog is a popular practice. Seth Godin runs one of the most popular blogs on the net using a personal domain URL (sethgodin.com). His site offers a glance at the books he’s published including a link to his blog. White hot truth blogger Danielle Laporte has also fully branded her blog around her name.
For branding – present yourself or your business
Everyone has a story to tell, whether it’s your business, your day-to-day life or your passion. Take a domain that’s as unique as you are, to tell your story. A unique URL shows interested parties that you’re running a professional outfit.
Trailblazers like Laura Roeder branded their entire business and web strategy around their persona. With her signature domain, she’s created a page that reflects her love of videos, and the branding that goes into her products.
Keep your digital profile up to date with your latest work, so your older clients and people that may have heard of you in the past can be impressed with what you’re doing now. They may keep you in mind for future projects.
To impress clients and recruiters
“Where can I find you online?”
“Do you have a website?”
These are now common questions, especially if you run a business or are self-employed. In this digital age, people expect businesses and individuals to present themselves in a professional manner on the web. There are a few ways to go about this.
Create a virtual business card
Think of those times you’ve been given a business card. It gets crinkled up in your pocket and becomes indecipherable, lost, thrown away or stuffed in a drawer never to be seen again. That’s why online business cards are becoming commonplace.
You might simply want to be more environmentally friendly, or maybe you enjoy the real estate a website affords you to flex your acumen. An online business card is a smart, and cost-effective way to run your business. Plus, when recruiters Google your name, your digital business card will be presented to them. How about that for a first impression?
Present your Virtual CV or resume
One step up from a business card is a full web CV. Creating something unique that reflects your personality can be an important asset for your professional career. Having a personal resume site brings benefits in two ways:
- It boosts your credibility
- It makes you easier to find if employers, HR managers, or recruiters receive your resume in their inbox. Chances are, they’ll discover what they can about you online anyway.
You can include as much information as you want and present it in a visually appealing way, compared to the stacks of PDF Word documents recruiters are sent. Compared to your traditional one-page version, a virtual CV can be more elaborate. It can also be dynamic, which will be a nice surprise to anyone browsing between competitive candidates. Just remember to keep updating your site as you acquire new skills.
Best selling author Joshua Millburn uses a full name domain as a resume. From there, he uses his full name domain to direct people to everywhere he can be found online, and show anyone a glimpse of the press attention he’s had over the years.
Forwarding a virtual resume is miles more professional than a LinkedIn address. Make it easier for yourself with tools like VisualCV, a visual résumé service that uses your LinkedIn profile to automatically generate the relevant graphics. The results are pretty stunning, and of course completely customizable. There is, however, no option to customize your own domain. This is true for most online resume builders, your website’s name will look something like yourname.resumebuild.com. They often add watermarks or ads unless you upgrade to a paid account, which detracts from the ‘professional’ angle. Also, in this sense, they’re not really ‘free.’
Register a personal domain to take control of your online reputation.
Prove that you are who you say you are, and control your name in search engines to give yourself legitimacy. First things first, you might think to yourself: What’s in a Web Name, really? Well…sometimes, mistaken identity – as is the case of Roger Simon:
- Roger Simon (political columnist and blogger)
- Roger L Simon (screenwriter)
Syndicated columnist Roger Simon, with his personal domain “rogersimon.com,” is constantly confused with Roger L Simon. The later is an accomplished screenwriter using the domain rogerlsimon.com. If one of the Roger Simons didn’t create an individual domain, people searching could easily mistake them with each other.
There’s more to it than that. People with the same name might not share the same perspectives as you. For example, the internet houses left-leaning blogger at rogerailes.blogspot.com – not to be confused with former Fox News CEO Roger Ailes. While the blogger has not posted since 2016, his site remains online with the deletions that include the following disclaimer ”Not affiliated with Fox News Channel or any other houses of ill-repute.” This way, whether the blog is active or not, people searching for former blogger Roger Ailes will know for sure, instead of assuming that he’s changed his political leanings.
So if you have a familiar name, or simply want more control over your reputation online, take steps to manage what people when they search for you.
For family business
Thinking about crafting a space online dedicated to your family? Use your family name as your domain name. You can set up family members with pages and email addresses like your sons firstname@BenjaminLund.com. To make it easy to manage, get a hosting contract with a basic email management system.
To secure your child’s namespace on the web
You’ve had a baby and you want to reserve their place online. It’s not just the rich and famous snapping up domain names relating to their children’s names.
For use at a later date
As long as your desired domain is available, someone else can snatch it. You don’t have to use it now, as long as you renew it. Just secure the name now in case you want it for bigger things later. At a minimum, you should at least use it to redirect people to your current website, blog, or primary social media presence.
For a big payout
Maybe you don’t have any aspirations to be famous, in politics, an author, have a side or main business, be a coach, consultant, or other professional line of work, get involved with network marketing, use it for the family or anything like that. But someone else with your name just might. If you own the rights, they have to buy them from you, just like you are getting them from me right now, but you decide the price. Mark Zuckerberg paid $700 for his daughters domain name, I am sure Ted Cruz is ready to part with a few grand to get his. My son’s name is the same as a pretty famous rock and roll drummer, but he hasn’t called us yet.
Why You Should Aim for .com?
The .com extension is one of the oldest domain extensions. It’s also the most commonly used. Just think for a moment: almost every major website on the Internet ends in .com. The exception to this are government websites or non-profit organizations which usually end in .gov or .org.
Because of this, it’s almost natural for anyone randomly trying to find a website for any business to type in the supposed domain name and finish it off with .com. Indeed, the .com is one of the most desired and preferred extensions.
A Domain Extension With .com Conveys Trust
The .com extension is also one of the most credible domain extensions and it instantly makes your website appear more trustworthy.
And if you consider for a moment that you will share your new website with everyone you know, it makes sense to use .com extensions to make it easier for people to remember.
While it’s true that there are a plethora of new extensions available today, there’s another thing to keep in mind. Imagine for a moment that you decided to use a new extension like .design. You might think this is a good idea, but, in reality, most people will probably wind up typing yournamephotography.com which will lead them to a non-existing domain or worse, someone else’s website. You can easily avoid that risk by sticking with a .com extension.
Finally, another point in favor of the .com is the simple fact that most smartphone keyboards come with a .com button. When you factor in the rise in mobile devices for everyday Internet surfing, it’s a smart decision to go with .com.
Sure there will always be other extensions available, but this is the .com version. The gold standard! Benjamin, don’t miss what may be the only chance you ever get to own your name with the .com extension. Without middle name, middle initials, or extra words.
Once you purchase the rights to the domain from us, we transfer the domain to your domain registrar account.
If you don’t have an account we will:
- Setup email account for you through NameCheap for 1 year me@BenjaminLund.com ($11.88/year renewal)
- Forward domain to your LinkedIn Account (so when you type in https://BenjaminLund.com it goes straight to your LinkedIn page).